Case Study: How GrowthLab Agency 3x'd Client Acquisition with LeadFindr

The Challenge

GrowthLab Agency is a 12-person digital marketing agency based in Austin, Texas. They specialize in SEO, paid advertising, and web development for small to medium-sized businesses.

Like many agencies, GrowthLab relied heavily on referrals and word-of-mouth for new business. While this brought in quality clients, growth was unpredictable. Some months they'd land three new clients; others, none.

The Problems They Faced

When we spoke with Sarah Chen, GrowthLab's founder, she outlined several challenges:

• Inconsistent pipeline: "We'd have feast or famine months. It made planning and hiring nearly impossible."
• Time-consuming prospecting: "Our team was spending 15+ hours a week manually searching for leads. That's time we should have spent on client work."
• Low response rates: "Our cold outreach was getting maybe 2-3% response rates. We knew we could do better."
• No way to stand out: "Every agency sends the same generic pitch. We needed something to differentiate ourselves."

The Solution

GrowthLab started using LeadFindr in October 2023. Here's how they implemented it:

Step 1: Defining Their Ideal Client

First, they got clear on who they wanted to target:

• Industry: Professional services (law firms, accounting, consulting)
• Location: Texas and neighboring states
• Company size: 10-100 employees
• Website issues: Poor SEO, outdated design, slow load times

Step 2: Setting Up Lead Discovery

Using LeadFindr's search filters, they created saved searches for each target industry and location. The AI scoring helped them prioritize leads with the most significant website issues.

"We went from finding maybe 10 qualified leads a week to having hundreds at our fingertips," Sarah said. "The scoring was a game-changer—we knew exactly who to contact first."

Step 3: Creating Audit-Based Outreach

Instead of generic cold emails, GrowthLab used LeadFindr's website audit tool to create personalized reports for each prospect. Their outreach looked like this:

Subject: Found some issues with [Company]'s website

Body:

Hi [Name],

I was researching accounting firms in Dallas and noticed your website has a few SEO issues that might be costing you potential clients.

Specifically, I found:

• 12 pages missing meta descriptions
• Page load time of 4.8 seconds (Google recommends under 2.5)
• No SSL certificate installed

I put together a detailed audit report. Would it be helpful to send it over?

Sarah Chen

GrowthLab Agency

Step 4: Implementing Follow-Up Sequences

They set up a 3-email sequence with follow-ups on days 3 and 7. Each follow-up added more value rather than just asking if they'd seen the previous email.

The Results

After 90 days of using LeadFindr, GrowthLab saw dramatic improvements:

By the Numbers

Qualitative Improvements

Beyond the numbers, the team noticed several other benefits:

• Higher quality conversations: "Prospects actually want to talk because we've already shown them value," Sarah noted.
• Faster sales cycles: Deals that used to take 6-8 weeks now close in 3-4.
• More confident team: "Our salespeople love having real data to discuss instead of making generic pitches."

Key Takeaways

Based on GrowthLab's experience, here are the lessons for other agencies:

1. Lead with Value

The audit-first approach was crucial. By showing prospects specific problems with their website, GrowthLab established expertise before even getting on a call.

"The audit does 80% of the selling for us," Sarah explained. "By the time we get on a call, they already trust that we know what we're talking about."

2. Prioritize Ruthlessly

Not all leads are equal. By using AI scoring, GrowthLab focused their energy on prospects most likely to convert.

"We used to spray and pray. Now we're surgical about who we reach out to."

3. Systematize Everything

GrowthLab created templates, sequences, and processes for every step. This made their outreach scalable and consistent.

4. Measure and Iterate

They tracked every metric and continuously improved. When they noticed certain industries converted better, they doubled down on those.

Sarah's Advice for Other Agencies

We asked Sarah what she'd tell agencies considering LeadFindr:

"Stop relying on referrals alone. They're great, but they're not predictable. With LeadFindr, we've built a machine that generates qualified leads every single day. That predictability changed everything—how we hire, how we plan, how we grow.

The website audits are the secret weapon. Every agency says they can do SEO or web design. But when you show a prospect a detailed report of exactly what's wrong with their site? That's when you become the obvious choice.

If you're serious about growing your agency, you need a system for finding and qualifying leads at scale. LeadFindr is that system."

Try It Yourself

Ready to see similar results for your agency? LeadFindr offers a 14-day free trial with full access to all features.

Start your free trial today and see how AI-powered lead discovery can transform your client acquisition.